Clinical medicine is amazing as a doctor.
But it rarely builds leverage.
That’s why I started building my personal brand on LinkedIn as a doctor.
Leverage.
Let me explain.
The path of a doctor is long.
Years in med school. Years of post-grad training. Lots of exams.
THEN, the possibility of becoming senior in your specialty.
But here’s the thing:
→ Your income is always capped
→ Those are the prime years of your life
→ You don’t build optionality outside of medicine
→ You have put all of your eggs into one basket (what if something goes wrong?)
LinkedIn IS the unlock that doctors today need to build opportunities outside of medicine.
I’ve done exactly this.
It’s led to me:
→ Generating income
→ Being invited to podcasts and to speak at events
→ Having doors opened to places/people that would otherwise be closed
And it’s not just me.
Every doctor who has a strong personal brand on LinkedIn will testify to this.
You just have to start.
More on this next week.
Haseeb
PS. What’s preventing you from starting? Let me know - I reply to every email.